Remembering back to planning my wedding with my spouse, I know how daunting the process can be. And we were overconfident, or brave, so we went without a wedding planner. No problem. We discovered a checklist of things to do online.
The ones that get pissed off do not get hired again. Use the tips above passerbys and to explain to them what your expectations are and how they will handle questions. The bottom line is that when they're on your time, your business is the ONLY one.
Magazines - and even papers (despite recent decline) - and people who decide to advertise in them are not going anywhere. The names might change, but it has been made by periodicals as a media form into the fabric of our culture. We read. We like to look at our own pace, and at things. There is, in this light, A magazine more user friendly than a computer. No typing is required. No booting up is necessary. No downloads delay us a cup of your favourite brand of tea latte to sip between posts. Was this the identical brand promoted in Southern Living? Probably.
Talk to your viewer/audience - Your video production is not about you it's about your viewer. Each question and framework of the video should have this in mind and be relative to your target audience.
She scanned it read it, including ads. She even turned down corners on some of the pages - "Must be a recipe," I thought. Then it struck me: since I met her, even before that, she has been doing this. She was not lounged on the sofa with a notebook diligently, wirelessly downloading web page after web page of heaven. And why not? I mean, ads in the internet version of their print counterparts are much less intrusive on the reader. Right?
However, you can avoid plenty of wasted time and effort by asking (and answering) these four questions. It's a list of More Help questions we discuss our new clients with all and many have felt it's brought responsibility and great focus to the decisions they were making. Don't let this brief list fool you. Knowing the answers read here to these questions clarifies your business and marketing goals to your prospects AND you.
So, to stick to the dating analogy, the prospect may decide to have coffee with you (visit your site and opt-in for your VIP coupon listing ), then visit later for a review sandwich (stop from the store for more information or consult with you), then ask their friends what they think of you. You get the idea.
Even more important may be introducing a client to the options that planning opens for them. Using the media for functions is good for their business or organization, them, their career, and your picture. Consider it as being green.